features, style, quantity) per euro as possible? Maybe you already feel like you have to continuously cut your margins or regularly add on new features and offers only to find that your competitors decide to do the same and you need to start over? Conclusion Missing business opportunitiesīut what if single-mindedly focusing on your niche and immediate competition could put you in a situation where you’re always fighting to offer your products or services at the cheapest price or with as much content (e.g. It’s about delivering one thing and one thing only, just better or cheaper than the competition.Ħ. And yet, when most of us think of successful businesses, we don’t think of businesses that operate on the edge of two worlds, but are firmly and aggressively grounded in one.īeing successful then, is about beating the competition in that space by delivering whatever product or service they’re offering to the exact same customers and, ultimately, competing for the same market share. Consumers love the two-for-one deal, the all-in-one service, the added value of finding everything they need in one place.
After all, it’s a common saying for a reason. I’m sure you’ve heard of “getting the best of both worlds” of receiving two of your favourite, most-wanted things in a single, neat little package. Blue Ocean Strategy for your daily business
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